Post by account_disabled on Dec 3, 2023 23:20:16 GMT -8
TikTok highlighted what a combination of ingenuity and timing could bring to the world. It's no surprise that other social media platforms are trying to compete with short, punchy video content.
Instagram Reels have been a significant Phone Number List competitor for TikTok, but the focus is shifting to YouTube Shorts. Changes to the YouTube UI are prioritizing Shorts and directing viewers accordingly. This platform also offers additional monetization opportunities.
Consider how you can repurpose existing content and structure new content for YouTube Shorts in 2023.
Marketing has evolved tremendously over the past two years, and there's more transformation to come. Upcoming marketing trends and innovations will build on the seeds planted throughout the pandemic and flourish into exciting opportunities for brands.
Getting ahead of the curve is essential for success. Here are some of the top marketing trends small business owners should plan for in 2023.
One-Stop Shop SEO
The days of keyword stuffing and creating short, single-answer posts are long gone. Google crawlers continue to evolve through the lens of the users' experience. This shift is moving toward the prioritization of long-form content that covers everything someone wants to know in a single post.
If you look at any seo strategies forum, you'll see conversations about repurposing older content into longer, more robust pieces. Determining how to combine these pieces or implement strategic redirects to save established SEO is the challenge.
Consider creating a content wheel with one fully developed piece in the center and smaller, nuanced pieces as supporting spokes. The keystone piece will answer all high-level questions for a keyword-rich experience while directing readers to the spokes. The spokes dive deeper into the individual questions, so everyone gets what they need without navigating to a competitor's site.
Instagram Reels have been a significant Phone Number List competitor for TikTok, but the focus is shifting to YouTube Shorts. Changes to the YouTube UI are prioritizing Shorts and directing viewers accordingly. This platform also offers additional monetization opportunities.
Consider how you can repurpose existing content and structure new content for YouTube Shorts in 2023.
Marketing has evolved tremendously over the past two years, and there's more transformation to come. Upcoming marketing trends and innovations will build on the seeds planted throughout the pandemic and flourish into exciting opportunities for brands.
Getting ahead of the curve is essential for success. Here are some of the top marketing trends small business owners should plan for in 2023.
One-Stop Shop SEO
The days of keyword stuffing and creating short, single-answer posts are long gone. Google crawlers continue to evolve through the lens of the users' experience. This shift is moving toward the prioritization of long-form content that covers everything someone wants to know in a single post.
If you look at any seo strategies forum, you'll see conversations about repurposing older content into longer, more robust pieces. Determining how to combine these pieces or implement strategic redirects to save established SEO is the challenge.
Consider creating a content wheel with one fully developed piece in the center and smaller, nuanced pieces as supporting spokes. The keystone piece will answer all high-level questions for a keyword-rich experience while directing readers to the spokes. The spokes dive deeper into the individual questions, so everyone gets what they need without navigating to a competitor's site.